We worked with Eric Wareheim on the aesthetic direction for his video for Major Lazer’s “Pon De Floor” featuring some of NY’s raddest dagga dancers. We wanted to take them off the typical club floor and put them on more mundane floors in an imaginary neighborhood where they could go about their business in private. All of the home environments were created as large paintings which were then photographed and transformed into a bizarre real estate fly-through by the dudes at Fatal Farm. Additionally we created a series of vector patterns used for the “otherworlds” featured throughout the video. All in all a sick mix of low/high tech and Eric’s always awesome visions. Watch the video in high definition here.
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